Value similarity and overall performance: Trust in responsible investment


The purpose of this paper is to show how overall performance can help foster trust in financial institutions. While a climate of mistrust amongst investors and the general public toward financial institutions has developed since the recent turmoil in the financial markets, it is believed that mutual funds adopting the overall performance approach can help recover a climate of trust owing to the implied balance between economic, social and environmental performance. More specifically, overall performance promotes values that are similar to investors??? values and could be used by responsible investment funds if they want to contribute to the restoration of trust in investment funds.

Society and Business Review
JF Bonnefon
JF Bonnefon
Behavioral Scientist